A well-thought bookkeeping business name is a powerful tool you can use to market your business. That’s why it’s very important that you give time when thinking of how will you and your clients will call your business. A lot of firms that offer Bookkeeping Services Singapore are well-known not just because of their services but also because of their witty names.
Here are some you can use to name your business. Whatever it will be, always think of applying a trademark for it. Your name will grow together with your business. The higher the value of your business, the higher will also be the value of your name.
You can use your name.
If you are going to set-up a sole proprietorship, then use your name as the firm’s name. This is especially powerful if you are already known in your field. If not, then grow the popularity of your name by providing excellent service constantly.
If you are a Certified Public Accountant or Chartered Accountant, then put that CPA at the end of your business name. This will provide authority to your firm. Also, clients will trust you more because they know how difficult it is to pass the examinations. They will be more willing to entrust you the most sensitive and complicated parts of the accounting systems.
Are you partnering with your colleagues? Then use your surnames as the name of the firm. This will sound powerful. Why? It is because the business name is a declaration that it is run by not just one but a group of qualified individuals. The clients will be more at ease because they know that there is a team that will work hand in hand in achieving excellent results.
There is a technique used by sole partnerships that is very similar to one we have discussed. They use “and associates” at the end of their name or surname. For example, instead of just Lee, they will use Lee and Associates. Why would they do that? In order to create the impression that they are not working alone, thus you can trust them with more difficult jobs.
City or State.
If your company is centered on marketing in a specific geographical area, then it will be a good decision to use the name of that place. For example, if you name your Accounting firm “Singapore Bookkeeping Services”, then, people will know that you are offering accounting services in Singapore.